The world and habits of people
have changed greatly over the
past 10-15 years. But not all media
were able to adapt their models properly.
In former times publishers defined what,
how and when the audience will read and
watch. And today with the ubiquitous
spread of mobile communication and fast Internet people determine by themselves what content, when and how to consume. Strength on the side of the user.
However, the majority of Internet media still simply pull the audience to their website by hook and trooth, despite the desire of people to spend time in social networks, instant messengers and other open platforms.
We come to the users ourselves — where they can spend time comfortable — and we share content with them — in a form that is convenient and appropriate on this platform.
PEOPLE DON’T GO ANYWHERE,
BUT THEY GET EVERYTHING THEY WANT
At the heart of each of our content unit is the Idea (Thought, Message), which we want to convey to the audience.
We packed this idea in different formats and placed in relevant social networks and other open platforms.
We are media extroverts.
We strive to provide the top reach of our content for all channels among the relevant audience.
Special Interest & Entertainment
We focus on simple everyday people's hobbies. Only the most important and popular interests.
We work in about a dozen open platforms, regularly experiment and looking for new convenient digital environments for delivering content to the audience.
Due to the virality our content reaches at least 50%
of the users of the RuNet at least once a month.